Sunday, 29 June 2014

An Insight into Ad Networks for Publishers

Want to popularize your company, but not sure how to go about it? The best way to monetize your web traffic and bring in more traffic to your website is by displaying ads on various platforms. Here, the most important factor that you should consider is the location where your ad is being displayed. The content of the ad should be compatible with the content of the website in order to ensure a better response. Not many organizations will have time and resource to score the internet searching for websites on which they can display the ad. Plus, they should also thoroughly research the website to ensure that the content matches with their ad. Also, they should verify if the website owner is ready to provide space to display the advertisement. With so many things to take care of, most companies take the help of ad networks for publishers.

These ad mobile advertising companies act as a go-between, connecting advertisers and websites that are ready to display advertisements. So, you don’t have to waste a lot of your precious time in doing all the groundwork. This company will take care of the entire process for you. All that you have to do is provide the keywords of your ad and mention your budget. They will do the rest.

There are basically 3 types of ad networks for publishers – vertical, blind and targeted. Vertical networks generally work on a revenue sharing basis. They have a very transparent system and let their client know the rates of the advertisement and the other hidden charges. They will help create brand awareness through various marketing campaigns. Blind networks, on the other hand, usually take on bulk orders. These types of mobile advertising companies will expect you to give up the complete control over the marketing process. They offer discounted prices, making it an economical choice for startups.  Targeted networks conduct an in-depth study of the social demographics, click stream data and other attributes before they come up with a marketing campaign. All these companies may also cover the mobile internet network too.

Some of the popular ad networks for publishers include Google AdSense, BuySellAds,, Conversant, Adblade and Clicksor. These agencies mainly concentrate on website advertisements. For mobile advertisements, you can checkout networks such as AdMob, AirPush and iAd. YouTube Partner, Videology and Google DFP Videos are the best places you can go to, if you are looking to display your video ads.