Want
to popularize your company, but not sure how to go about it? The best way to
monetize your web traffic and bring in more traffic to your website is by
displaying ads on various platforms. Here, the most important factor that you
should consider is the location where your ad is being displayed. The content
of the ad should be compatible with the content of the website in order to
ensure a better response. Not many organizations will have time and resource to
score the internet searching for websites on which they can display the ad.
Plus, they should also thoroughly research the website to ensure that the
content matches with their ad. Also, they should verify if the website owner is
ready to provide space to display the advertisement. With so many things to
take care of, most companies take the help of ad networks for publishers.
These
ad mobile advertising companies act as a go-between, connecting
advertisers and websites that are ready to display advertisements. So, you
don’t have to waste a lot of your precious time in doing all the groundwork.
This company will take care of the entire process for you. All that you have to
do is provide the keywords of your ad and mention your budget. They will do the
rest.
There
are basically 3 types of ad networks for publishers – vertical, blind
and targeted. Vertical networks generally work on a revenue sharing basis. They
have a very transparent system and let their client know the rates of the
advertisement and the other hidden charges. They will help create brand
awareness through various marketing campaigns. Blind networks, on the other
hand, usually take on bulk orders. These types of mobile advertising companies will expect
you to give up the complete control over the marketing process. They offer
discounted prices, making it an economical choice for startups. Targeted networks conduct an in-depth study
of the social demographics, click stream data and other attributes before they
come up with a marketing campaign. All these companies may also cover the
mobile internet network too.
Some
of the popular ad networks for publishers include Google AdSense,
BuySellAds, Media.net, Conversant, Adblade and Clicksor. These agencies mainly
concentrate on website advertisements. For mobile advertisements, you can
checkout networks such as AdMob, AirPush and iAd. YouTube Partner, Videology
and Google DFP Videos are the best places you can go to, if you are looking to
display your video ads.
